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  <url>
    <loc>https://www.benshoff.org/index</loc>
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    <priority>0.75</priority>
    <lastmod>2022-04-20</lastmod>
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      <image:title>Work - Andriod Wear</image:title>
      <image:caption>Contextually aware and smart. Timely, relevant, specific. Glanceable. Short, sharp, immediate. Zero/low interaction. Gestural, simple, fast. Helpful. Efficient, respectful, responsive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1398989521199-KL3JN27T81E2M2JKJ74B/appstore.jpg</image:loc>
      <image:title>Work - iOS Challenges</image:title>
      <image:caption>Old build Dated look Bloated Bad UX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1398627301969-CIBRJTEWO4PBDFKUDRC8/map1.1.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work - Challenges</image:title>
      <image:caption>Complexity iOS6/7 transition iPad, iPhone, Android and Windows Time and resources 25M+ downloads - don't screw it up</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/espn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431665901-SMTQOR88OGNWTC505WNQ/ESPN+intro.png</image:loc>
      <image:title>ESPN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431665901-SMTQOR88OGNWTC505WNQ/ESPN+intro.png</image:loc>
      <image:title>ESPN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652813901063-LG2S9PALM668N94RWTG5/image-asset.jpeg</image:loc>
      <image:title>ESPN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1650308741715-2DT02FCTDTFLT2O1V3K3/image-asset.png</image:loc>
      <image:title>ESPN - ESPN.com Responsive Redesign</image:title>
      <image:caption>In 2012 I pitched the ESPN executive board on a massive re-imagination of the ESPN digital framework and our operating processes. Over the next couple of years, the first responsive ESPN site was launched, most of the tech stack was overhauled and the entire digital team had moved to an agile workflow. ESPN websites across the globe still use the brand guidelines, design system and responsive framework today. You can see it in action below; ESPN.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652414493085-YWIJMMV11SB8NJWB356A/otl_docellis.jpg</image:loc>
      <image:title>ESPN - Longform Content Design</image:title>
      <image:caption>Storytelling is at the center of everything ESPN does. I used these opportunities to implement modern designs and technologies while creating reusable frameworks and design systems. A long-form story about the Pittsburgh Pirates Doc Ellis is on the right, who threw a no-hitter against the San Diego Padres while high on acid. This design was the first time I used parallax scrolling. View the story below; A Long Strange Trip</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652421431457-HJ84HIVBWT7KTC8ZBOC3/soccer+prototype+copy.gif</image:loc>
      <image:title>ESPN - Visual Prototype for the World Cup Gamecast App</image:title>
      <image:caption>Proof of concept prototype to get stakeholder buy-in prior to execution.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652415593317-J63XJIOW9YYD7TIYXICQ/image-asset.png</image:loc>
      <image:title>ESPN - title</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652419439306-AXF2ENPN95I74E269IPS/image-asset.gif</image:loc>
      <image:title>ESPN - Animated drive chart for the NFL Gamecast App</image:title>
      <image:caption>A 'Broadcast Companion App' visually represents a downfield drive powered by Stats Inc. stadium data source.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1398655917581-YEWC0JR9NPHZE8D06W7T/gamecast_soccer2.jpg</image:loc>
      <image:title>ESPN - World Cup Gamecast App</image:title>
      <image:caption>ESPN won the rights to broadcast the 2014 World Cup and with it came exclusive rights to all game data. This interface represents the continued evolution of Gamecast designs dating back to the original launch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652899162452-MO8JH4NVMSMQ0YUPYST9/wires.jpg</image:loc>
      <image:title>ESPN - Low Fidelity Wireframe Exercises</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1654122395628-TBWD6529JIPZLLCXIOB5/espn+7.4.png</image:loc>
      <image:title>ESPN - Various Branding and Icon System Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1398606046614-IN3QK9JV7MPXF7SJSHI1/watch_test.jpg</image:loc>
      <image:title>ESPN - Mobile interface for ESPN's Streaming Service, Watch ESPN which evolved into ESPN+</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652899406226-UEPHBL591X9LQ9IETQCJ/phones_main.jpg</image:loc>
      <image:title>ESPN - Sportscenter App</image:title>
      <image:caption>The Sportscenter App was integrated into the primary ESPN app recently. These designs represent that product and how it appeared on Android, iOS and Windows phones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652901072425-ND1NOM9FMW5VTWJZPWKX/main_phones.jpg</image:loc>
      <image:title>ESPN - Fantasy Football App Across Multiple Mobile Platforms</image:title>
      <image:caption>ESPN Fantasy is a complex transactional flow that requires in-depth definition, research, analysis, design and testing.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652896542580-1KU9C30TS7U013IXJ6GU/espn-phone.jpeg</image:loc>
      <image:title>ESPN - Mobile ESPN</image:title>
      <image:caption>Just before the launch of the iPhone, ESPN debuted an MVNO in partnership with Sprint. It was a colossal failure; however, the lessons learned from that endeavor positioned us to be an exclusive Apple partner, creating sports applications for the earliest versions of the iPhone. To this day, ESPN dominates the sports native application landscape.</image:caption>
    </image:image>
    <image:image>
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      <image:title>ESPN - Various Branding Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1644969928227-7YJYO70TWCVJN6FMBZ8J/main.jpg</image:loc>
      <image:title>ESPN - Creative Director, 2003 - 2015, Bristol, Connecticut</image:title>
      <image:caption>I Established the ESPN Digital Media Design, Photo &amp; Technical Production Groups in 2003 and directed those teams through 2015. ▪ Sourced, hired, mentored, and managed all aspects of UI/UX, front-end code, and user testing teams. ▪ Executed global website and mobile application design and production for all consumer-facing digital products. ▪ Centralized ESPN digital teams in South America, Asia, and Europe. ▪ Partnered with peers in editorial, tech, and marketing to build digital products from concept to launch. ▪ Managed budgets, wrote RFP's and worked closely with legal teams to execute third-party contracts. ▪ Established a rigorous process of focus group and user testing. ▪ Led the first responsive redesign of ESPN.com, a three-year effort that culminated in the launch of the global ESPN digital platform in an agile/scrum environment. ▪ Authored the ESPN Brand Bible which detailed the theory and application of user centered-design, modern design languages and user interface patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652435527753-VHRRDU3KL7T2480I4CDR/espn_campus.jpeg</image:loc>
      <image:title>ESPN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1399079098238-OINU3I7Z2K2PDDGXGCKR/espn_current.jpg</image:loc>
      <image:title>ESPN - Current Site</image:title>
      <image:caption>Challenges Two sites, two teams No ownership Decisions by committee Complexity Poor tools and framework</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1650353753830-56SUJMBV105R0VTEEE9S/image-asset.png</image:loc>
      <image:title>ESPN</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1399082517643-E92MK723JAMMP2E1P2T9/espn_redesign.jpg</image:loc>
      <image:title>ESPN - The New ESPN.com</image:title>
      <image:caption>Goals The re-imagination of how content is displayed and consumed by sports fans across all digital touch points Best experience on all screens Easy, intuitive, predictable and serendipitous Flexible and scalable Personalized Beautiful</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/underbelly</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652723660392-D2SVYBWSME9XR7YV79PT/image-asset.png</image:loc>
      <image:title>Underbelly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652723660392-D2SVYBWSME9XR7YV79PT/image-asset.png</image:loc>
      <image:title>Underbelly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652767592463-QVN3QQA97O2X3RPO0NL2/image-asset.jpeg</image:loc>
      <image:title>Underbelly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652512856577-B0ISDG6FSUZNZMLN7G5C/image-asset.jpeg</image:loc>
      <image:title>Underbelly - Big Sky Real Estate Website Redesign</image:title>
      <image:caption>BSREC wanted to get people excited about the Big Sky area by converting its website into a lifestyle site designed to provide information about the area. The goal was to decrease the bounce rate for bigsky.com and have the site act as a cultural hub for the region. After showing the user everything Big Sky offers, they could connect the visitors to a separate real estate site, converting them into potential buyers. The visual design team started by running a few workshops to kick off the project and better understand the goals and customers. We decided to highlight the Big Sky culture to reduce the bounce rate and capture potential visitor emails. To ensure the site paths work for the target customer, we set up four personas - the second homeowner, the new resident, the winter recreationalist, and the seasonal worker. We used these personas as a baseline throughout the project. Once we produced a site map for better alignment and site structure, we started sketching and prototyping ideas for each page. Through a series of feedback sessions coordinating with the Big Sky team, we showcased the Big Sky Real Estate Company's high-end, bold, and progressive tone throughout the site. The bold aesthetic helped drive focus to the Big Sky lifestyle and culture. By linking to the real estate site, we helped encourage and empower the user to take action towards a new life in Big Sky. We delivered a site that aligns with the BSRE Co. brand and visually highlights the culture and area of Big Sky, Montana. By emphasizing the different seasons and activities for the Big Sky area, we could attract interest and transfer visitors to the real estate site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652679761468-8IY4BSCL86CN77LL8W6V/square_1.jpg</image:loc>
      <image:title>Underbelly - Reserves Dashboard Design for Square</image:title>
      <image:caption>Reserves help sellers avoid a negative balance from unexpected chargebacks. By keeping a portion of sales safe in a reserves balance, sellers can ensure that they will always have enough money to cover any sudden expenses. After talking with sellers with a reserve, Square found that the current dashboard is hard to find and doesn't show the data sellers need to stay on top of their expenses. We used this information to inform our design decisions and created a communication-oriented experience that explains all nuances of a seller's reserve. Tiered Reserves are a series of tiers related to a seller's processing that determines a hold rate. It's a complex process involving many different numbers and time schedules. To ensure that the information is easily understood, we focused on making it glanceable and surfacing the most relevant processing information. Surfacing this information allows business owners to quickly see what would happen to their finances if they were to make a sale at that moment. Throughout the project, we were able to add clarity for sellers wanting to protect themselves from the risks involved for small businesses. Our design and development teams designed features that increased the number of contracts sent and signed. For reserves, we utilized hierarchy and emphasized making information glanceable to allow sellers to get in and out, finding the data they need quickly. It was important to us to make sure sellers with a reserve understood all aspects of the tool, so we worked with the content team to craft emails and informational cards that the seller could reference at any point. Working with Square, we were able to help unblock their risk teams while advocating for sellers in a complex problem area.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1425566625454-1VVGB3J0DDICJ0KIQFHI/master.jpg</image:loc>
      <image:title>Underbelly</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652436611077-W7LON2S9N31FW7T5A5AX/underbelly_whiteboard.jpg</image:loc>
      <image:title>Underbelly - Journey Mapping Exercise</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652427678323-86CBGMCPWK3VYWVNVG9R/bat-signal-dashboard-copy2.gif</image:loc>
      <image:title>Underbelly - Netflix Bat Signal</image:title>
      <image:caption>An internal dashboard streamlines Netflix's security evaluation process for vendors and productions. This interface serves as a way for users to understand the overall security risk of Netflix's vendors. We worked with the InfoSec team to understand the story the data needed to tell. The charts give a high-level status on how many vendors have been evaluated vs. unevaluated, with the ability to dive in deeper and understand which types of vendors had the most risk, which had not been evaluated, and which were blocked. This allows them to communicate to their higher-ups how the team is performing and how much risk Netflix is taking on at any given time. Users can customize their view to match their preferences by switching from doughnut charts to line charts. The Top Concerns card effectively categorizes vendors that need the most attention. This high-level view allows admins to effectively handle the highest risk situations and ensure that nothing is slipping through the cracks.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652436914547-658V0L8N6JSVD48S6GQF/underbelly_system.jpg</image:loc>
      <image:title>Underbelly - Design System and Guidelines</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1650333930827-DPJQ3QFY4TJG7S94MCWR/Underbelly+panel+1.png</image:loc>
      <image:title>Underbelly - Design System and Brand Identity Guidelines</image:title>
      <image:caption>The Bicycle Collective was looking to refine its identity and expand its operation. They needed a robust and beautiful site to elevate their brand to be more contemporary, polished, and inclusive. They also hoped to increase revenue through their online store, serve as a central cycling resource, and raise awareness of their cause by offering more information and education.</image:caption>
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      <image:title>Underbelly - Website Content Modules for Bicycle Collective</image:title>
      <image:caption>After getting aligned on overall style and wireframes, we identified what components we needed with special thought to the key pages and opportunities for custom design. Our team considered variations in screen size, content, and style when designing the site components. We also added new components we felt would be helpful for future updates.</image:caption>
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      <image:title>Underbelly - User Personas</image:title>
      <image:caption>This was the output of a user persona exercise as part of a five-day sprint we undertook with the product team from Restoration Hardware.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652720660179-1CRAMAENMPR750M9U3NK/Underbelly+panel+4.png</image:loc>
      <image:title>Underbelly - Facebook Tuned</image:title>
      <image:caption>Tuned is new to the dating app scene. It offers a unique way for couples to feel connected to each other in a personal digital space. Couples on Tuned can use various features designed to help them express their creativity and share their warm, fuzzy feelings with their partners. Tuned is an app designed for NPE, an experimental group within Facebook</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652716364382-NRM2LM5VLTQ5S23GQYTQ/FB-movies.jpg</image:loc>
      <image:title>Underbelly - Facebook Movies</image:title>
      <image:caption>Making it easy for people to discover movies near them, purchase tickets, and plan an outing.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652428530006-4RYO8137ZTU4YY1DB8EE/sammies.jpg</image:loc>
      <image:title>Underbelly - 2021 Client Gift</image:title>
      <image:caption>Every year at Underbelly we created a gift package to send to our clients and friends. It was our way of showing our appreciation to the amazing people we collaborated with throughout the year. For this particular year, we wanted to have a bit of fun. After exploring many different concepts and styles, we landed on a direction that was just the right balance of weird, cool, and delicious — Underbelly Sammies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1654143823551-V9QB8MSSFNEAAROJ0T8S/SLC-client-gift.jpg</image:loc>
      <image:title>Underbelly - 2020 Client Gift</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1654148291253-PLKZHP2OZW5IVXXNK3OL/hangout.jpg</image:loc>
      <image:title>Underbelly - Spring Drop-In Identity</image:title>
      <image:caption>Underbelly’s Drop-In series is an opportunity for the team to get together with like-minded people, chat with industry folks and meet new friends. This year’s virtual event featured speaker panels and themed hangouts with the Underbelly team.</image:caption>
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      <image:title>Underbelly</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1654123218463-VZQ30FEADM8L1BQ35128/drop-in.jpg</image:loc>
      <image:title>Underbelly</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/dpsskis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431624476-KW8QHUC8FD45IM4VKEB3/DPS+intro.png</image:loc>
      <image:title>DPS Skis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431624476-KW8QHUC8FD45IM4VKEB3/DPS+intro.png</image:loc>
      <image:title>DPS Skis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652815372030-8HTJN055CS20O8R8AB0T/Cricco_PIERS-612.jpeg</image:loc>
      <image:title>DPS Skis</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652745982238-8OKV9N2V2OFCK35YEQKR/website-dps.jpg</image:loc>
      <image:title>DPS Skis - E-commerce Website Redesign</image:title>
      <image:caption>One of the first challenges I tackled at DPS was migrating their e-commerce website from Magento to Shopify and designing a custom responsive framework with all the bells and whistles of a modern commerce experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1399177449725-TYZFIE6HR5Y2KIS1TOAT/panel1.jpg</image:loc>
      <image:title>DPS Skis</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652724979981-HOW72SJYLCWY0SUOK4C4/dps_story.jpg</image:loc>
      <image:title>DPS Skis - Longform Storytelling</image:title>
      <image:caption>Because of our lean design and marketing team, I chose to use Exposure, a visual storytelling platform, instead of building our long-form content from scratch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652726655301-0TW9NRVP21DJ5Y1MZFUT/image-asset.jpeg</image:loc>
      <image:title>DPS Skis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652727916676-1HQAA3DWIBYPMOWEFAAZ/image-asset.jpeg</image:loc>
      <image:title>DPS Skis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652765002854-LPP7CXOGBNFNRZ14VMAT/image-asset.jpeg</image:loc>
      <image:title>DPS Skis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/starwave</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431711341-8ENSJN7H1V00GDTWEHN6/Starwave+intro.png</image:loc>
      <image:title>Starwave</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431711341-8ENSJN7H1V00GDTWEHN6/Starwave+intro.png</image:loc>
      <image:title>Starwave</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652818899428-F570XC3OE9PUCU5VWQ7G/starwave.jpg</image:loc>
      <image:title>Starwave</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652761936825-18LF7LU9MC98D1GNR3AZ/espn-websites.jpg</image:loc>
      <image:title>Starwave - The first (left) and second ESPN websites</image:title>
      <image:caption>When I arrived at Starwave, I was a designer on a small team that launched the first website for ESPN. The website on the right is the first redesign launched 18 months later. During that time, I become Director of the Starwave Design team overseeing ESPN, NBA, NFL, Nascar and Outside Magazine sites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652754123403-HKN0GD8TPWE9F9NOV3US/nba-websites.jpg</image:loc>
      <image:title>Starwave - NBA.com Website and Team Pages</image:title>
      <image:caption>In addition to launching the first websites for ESPN, I was fortunate to have been able to design and launch the first website for the NBA back when the throughput of a modem was 14.4 bps, content management systems weren't a thing and designers were also front-end developers. With these parameters, we pioneered the technique of 'the repeating back gif' to bring visual interest and depth to web design when previously it was hard to achieve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652750749399-6V87YUN3QNBNIRIQ0S56/image-asset.jpeg</image:loc>
      <image:title>Starwave - Xgames Website Designs</image:title>
      <image:caption>The Xgames was an annual opportunity to stretch my design approach and do something outside a traditional media site. The design on the left was the first large-scale website built entirely with Flash.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652762924603-QZ9XGHIL36970J1RMSIX/image-asset.jpeg</image:loc>
      <image:title>Starwave - Gamecast App</image:title>
      <image:caption>These groundbreaking apps were the first of their kind, combining live data feeds from stadiums and arenas around the world with a visual interface. This project was closely aligned with the engineering team at Starwave where we spent many hours going back and forth on the feature set and layout. As internet speeds improved so to did the design. I was invited to present Gamecast at Seybold San Francisco. Luckily, the internet connection in the conference room was robust and the audience got to 'watch' the Giants play the Reds while I talked through my presentation with my engineering partner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652895777551-1XC7LQ4KC99TUBB0YX88/gamescast-mlb-v2.png</image:loc>
      <image:title>Starwave - v2 of MLB Gamecast</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431574745-Z56TF4U2O2NBQHT1293Q/About.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652431574745-Z56TF4U2O2NBQHT1293Q/About.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1652509831932-HVPHA2IV7UAN7JSVBD5B/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/81f97590-fc10-4024-ab63-e6c6b1110f72/404.jpg</image:loc>
      <image:title>404 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/about-dan</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/861b7e8e-9c94-4afb-8d66-2f37abfb0799/dan_studio-edit.jpg</image:loc>
      <image:title>About - Hi, I’m Dan.</image:title>
      <image:caption>Experienced Creative Director with a history of working in sports media, the outdoor industry, and digital agencies. Skilled in product, visual, and service design, strategy, e-comm, art direction, filmmaking, content, and marketing. Graduated from Brigham Young University and San Diego State University with a BFA in Graphic Design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.benshoff.org/aboutdan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1644981004503-AYM2DFN03MVHXONDI3LX/modified-headandshoulders.jpg</image:loc>
      <image:title>About idea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/espn-backup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/2df61eb0-0976-4972-9810-e9f132eb458a/dps-logo-square.png</image:loc>
      <image:title>ESPN Backup</image:title>
      <image:caption>International sports media company owned by The Walt Disney Company. ESPN was founded in 1979. In 2003 I was recruited to build a product team within the newly formed Digital Media group at ESPN in Bristol, Connecticut. I established a team of designers, PMs, researchers, and front-end developers to build fan experiences on emerging platforms at a traditional broadcast-focused company.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.benshoff.org/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/40ddce83-9bc6-4b04-9a2b-e1dbdb299268/3C250C43-2619-4463-BEEA-207CDF89360A.jpeg</image:loc>
      <image:title>VOA Utah</image:title>
      <image:caption>Image capture from a series of videos I produced for VOA Utah</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755217592437-D3LJ00R44QG2F39PHA2A/11.jpg</image:loc>
      <image:title>VOA Utah - Community Connection</image:title>
      <image:caption>dlksdf sdlfj sadflksadjf sadlfjas dfasldkjf sadflaskdjf asdlfkja;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755217622139-JQY5CIYCZ5OZM8FJ9Q51/26.jpg</image:loc>
      <image:title>VOA Utah</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755218260624-RHVROAR0IMRRCD7524FQ/Rising+Stars+Practice%2C+Media+Day%2C+NBA+Cares+Day+of+Service_20230217_RisingStarsPractice00336+1.jpg</image:loc>
      <image:title>VOA Utah</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755217696836-U6RLGA6KDJ2LH5MW1WDP/56.jpg</image:loc>
      <image:title>VOA Utah</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755217712541-3K154TAACVSE9CZMJIEK/16.jpg</image:loc>
      <image:title>VOA Utah</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755217745202-ZK1D8B1H05D3KK0YVAGH/27.jpg</image:loc>
      <image:title>VOA Utah</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52cb248ce4b007f174088341/1755217785766-B27P8XND3KSM3O5H3SDX/62.jpg</image:loc>
      <image:title>VOA Utah</image:title>
    </image:image>
  </url>
</urlset>

